Drayson Phua is a Singapore based creative director with over 15 years of experience in the design industry. Conceptually strong with excellent visual direction, he is a proven leader with a hands on approach in generating concepts and designs.
Having dabbled as a digital and experimental artist, Drayson has exhibited artworks under the moniker of VECTORSCUM. He has been invited to participate in numerous exhibitions and commissioned artworks by Yahoo!, Kult, RCGNTN, TigerTranslate, Sciencewerk and Property amongst others both in Singapore and around the region.
His art style is one of experimentation and employs various methods and mediums including traditional painting, digital manipulations, screen printing, laser etching, action figure sculptures and more.
He founded creative agency – THAT DESIGN AGENCY (TADA*) in 2012 crafting campaigns and events for clients in various sectors including retail, lifestyle, F&B, automobile, I.T amongst others. He is also the co-founder of THE NETWORK, a full solutions agency involving graphic design, print production, events, PR and social media advertising.
He was previously the Head of Creative at Lifebrandz, creating and conceptualising designs for a variety of lifestyle / entertainment venues in Singapore and around Asia. Leading a team of graphic, web & video designers and photographers, artworks and events created during this period provided the local club scene with a vibrant and art infused vibe which is still prevalent today.
During his tenure, he also crafted several brand identities and artworks for Zirca Mega Club, Mulligan’s Irish Pub, Aquanova Restaurant Bar and Ministry of Sound Singapore among many other ventures operated by the group.
He also created, organised and curated the “SHAPESHIFTERS” exhibition series featuring local hidden art talents. It was initiated with the aim of providing a platform for emerging artists to showcase and exhibit their creations in a multitude of environments attracting a diverse group of viewers.
From this, a “SENSEI” program was conceived to pair established young local artists with participating tertiary students giving them a chance to learn and prepare for a funded exhibition.